subject

alterity / other

"The negative construction of ....others is finally what founds and sustains European identity itself." (Hardt and Negri) For Hegel, the effort to overcome the Other is simultaneously an effort to overcome self- consciousness' own otherness to itself. Hegelian negativity simultaneously restored and systematized, unleashed and bound the power of the Other, against and within the consciousness of the Same. In the work of self-consciousness, which is desire in general, the subject finds ways to integrate what at first seems to lie outside itself. But during the ongoing course of this process, the subject changes, to the point that the subject can be considered only a term for the process that it accomplishes. 

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attention

Attention, according to William James, is "the taking possession by the mind, in clear and vivid form, of one out of what may seem several simultaneously possible objects or trains of thought." Any model of attention must account for its selectivity, for the fact that, after an animal learns a skill, it becomes automatic (or unconscious), for the ability to interrupt automatic acts by attention to novelty, and for the ability to direct attention specifically by conscious means. (Edelman) 

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body

body

Aristotle distinguished between the body and the soul. The latter referred not only to the principle of life, but to the form of a particular living body. Thus the soul is the organization of the body. (cf. organism) Aristotle rejected the doctrine of the Pythogoreans, according to which the soul can clothe itself in different bodies. (see clothing/garment ) Instead, a particular soul is the entelechy, or formative force of a particular body, and the individuality of a particular man. Thus every particular soul requires a connection to a particular organic whole. At the same time, he upheld a division between matter and form which describes, for example, the relation between the eye and sight. When the power of sight is absent, the eye is no longer an eye in the proper sense. After taking the position that "..there seems to be no case in which the soul can act or be acted on without involving the body," Aristotle goes on to suggest that thinking is the one specific activity of the human soul which is capable of separate and independent existence from any connection to the body. (see also subject )

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Consumerism

"When the going gets tough, the tough go shopping."

Consumerism is an acceptance of consumption as a way to self-development, self-realization, and self-fulfillment. It makes a clear separation between producers and consumers. In a consumer society an individual's identity is tied to what s/he consumes. People living in consumer cultures have a tendency to satisfy social, emotional, and spiritual needs with material things.

For critics of consumerism, such as Zygmunt Bauman (Consuming Life), “the consumerist society has to rely on excess and waste” (p.38) The advent of consumerism augurs the era of ‘inbuilt obsolescence” and the insatiability of needs. New needs need new commodities; new commodities need new needs and desires, and this dynamic makes individuals wish to do what is needed for the to enable the system to reproduce itself. Thus consumption is a “hedonic treadmill” (p.45). Its promises of satisfaction remain seductive only as long as the desire stays ungratified.

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cyborg

Is the cyborg an improved hybrid species that has the capacity to be humanity's evolutionary successor? This is the starting point for Manuel DeLanda's evocation of future "robot historians" writing the history of " War in the Age of Intelligent Machines." Warfare has been the primary arena for the technological development of cybernetics, but the cyborg has become a figure that brings toget her science fiction and technology in unexpected combinations. If the Terminator and Robocop exemplify some of the issues of aggression for a masculine image of the cyborg in the contemporary imagination, the concept has been developed in a feminist perspective as well. 

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discourse

In proposing to examine the general economy of discourses on sex, Michel Foucault states his objective of defining "the regime of power - knowledge - pleasure that sustains the discourse on human sexuality in our part of the world." (p.11) For Foucault, "the 'economy' of discourses -- their intrinsic technology, the necessities of their operation, the tactics they employ, the effects of power which underlie them and which they transmit -- this, and not a system of representations, is what determines the essential features of what they have to say." (p.69) 

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ego

ego

what is the relation between the ego and the subject? According to Freud, the ego is an agency of the psyche,by means of which the subject aquires a sense of unity and identity, "a coherent organization of mental processes." (XIX,17.) Through consciousness , the ego is the site of differentiation between inside and outside, between "subjective" and "objective." The passage from the ego as biological individual to the ego as an agency: "such is the entire problematic of the derivation of the psychoanalytic ego . " (Jean Laplanche, Life and Death in Psychoanalysis, p. 76) 

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identity

According to Freud, the ego is an agency of the psyche,by means of which the subject aquires a sense of unity and identity, "a coherent organization of mental processes." (XIX,17.) Through consciousness, the ego is the site of differentiation between inside and outside, between "subjective" and "objective."

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mirror

mirror

In the tenth book of the Republic, Socrates differentiates the maker of an object, such as a bed, made in accordance with the Idea of the thing (this is its eidos or form) , from the artist, proceeding in a quick and easy fashion, as if using a mirror. But "What should a painting be called," asked Alberti, "except the holding of a mirror up to the original as in art?"

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subject

At issue within the philosophical tradition is the relation of the subject to thought. (see also consciousness ) Ever since Aristotle the nous had been separate from the psyche. "At the moment of its manifest emergence in the Cartesian formulation, the subject is not in fact a psychic reality, but a pure Archimedean point." (Giorgio Agamben, Infancy and History) 

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